Entrepreneurship Essentials

Entrepreneurship class content:

• Session 1:
  – Noticing a problem
  – Brainstorming
  – Ideation process
• Session 2:
  – Opportunity/market evaluation
  – Industry analysis
  – Finding a niche
• Session 3:
  – Engineering/prototyping/product development
  – Introduction to prototyping software
  – Supply chain management
• Session 4:
  – Competitive analysis
  – Evaluating the competition
  – Finding economic moats / advantages
• Session 5:
  – Price construction
  – Supply demand equilibrium
  – Finding the “perfect” price
  – Revenue maximization
• Session 6:
  – Strategy (market segmentation, capitalization)
  – How to introduce your product to the market
  – Strategic partnerships and vendors
• Session 7:
  – Financial analysis (3 year and 5 year)
  – Cash flow analyses
  – Evaluating costs and revenue streams
• Session 8:
  – Marketing
  – SEO Optimization
  – Social Media Campaigns
• Session 9:
  – Business model creation
  – Development, commercialization, liquidity and exit
  – “Putting it all together”
• Session 10:
  – Creating investor pitch decks
  – Capital need + use of proceeds
  – How to market your company to investors’

The teacher reserves the right to modify the curriculum content.